Monday, October 24, 2016

Changing Smokey's Message - GOOD FIRE

Please take a moment and watch this impactful video about GOOD FIRE.  This might be a good one to share with your audiences....

It's long been discussed that Smokey Bear's original message, although one of the most successful ad campaigns of all time, is not the right message.  This video helps illustrate why and how you can change the language around good fire vs. bad fire. 

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